These days, OTT services are receiving a lot of love from users.
Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.
OTT is website a service that provides diverse media through online networks.
Popular platforms include Netflix, Watcha, and TVING.
Different from cable TV, OTT lets users watch what they want, when they want.
OTT’s popularity comes from several factors.
It allows people to enjoy different genres from a single service.
Users can pick movies, dramas, or shows according to their interests.
Another benefit is its lower cost compared to classic TV services.
Watching on phones or tablets anytime is a major benefit.
As OTT prices continue to rise, users are becoming more cost-conscious.
As a result, attention toward free services is increasing.
Advertising-based services provide content at no charge.
This is especially attractive to users who care about budget.
FAST services are becoming popular as ad-supported alternatives.
For example, KT launched a FAST service called “Gi Live,” drawing public interest.
FAST is seen as a future growth engine in a slowing TV industry.
The main benefit of free platforms is zero subscription fees.
It also offers various content, expanding user choice.
However, users must watch advertisements, which can be inconvenient.
In addition, the quality can be inferior to premium platforms.
In the future, both OTT and free streaming services will continue to evolve.
Free models could gain stronger popularity.
Being able to watch without cost is highly appealing.
Finally, balancing high-quality OTT content with free service accessibility is important.
Blending both models offers better choices to viewers.
The future of streaming services is exciting to watch.